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Use your Blog to Get More Bang for Your Marketing Buck

January 20th, 2009


Blogging is without a doubt one of the most popular activities on the internet today. It’s an activity that is easy, for the most-part non-technical, and usually cost free. By creating and maintaining a blog, bloggers are able to keep friends, family, associates and even complete strangers up to date on current events in their business or their life. For many entrepreneurs who perform this activity, their blog can be the source of a plethora of marketing gold and they may not even know it.

Entrepreneurs most often blog to demonstrate their expertise, offer advice or recommendations to prospective customers and to create a sense of trust for their readers. What many business owners don’t realize is that these posts offering valuable expertise can usually quite easily be tweaked and re-used to generate even more business than that generated from their blog. With little effort, and at no cost, these posts can be transformed into articles to be distributed across the web.

Article marketing is one of the best ways to generate back links to a website or blog, increasing its visibility and search engine ranking, while getting the message, whatever it might be, to a wider audience. By making minor changes to blog posts, perhaps making them less personal or promotional, you can re-use your valuable material by distributing them to article banks. Many, if not most popular article banks are free to use and are frequented by individuals looking for content to use in their ezines or newsletters. Just one person picking up one of your articles for use in their ezine, or popular blog can generate a great deal of business. Some ezines are sent out to thousands of readers. Imagine the interest that could be generated by a great article going out to thousands of targeted readers!

By including a resource box at the bottom of your article that links back to your site or blog, you are creating not only a source of back-links, but also a way for those who are interested in hearing more of what you have to say to find you by simply clicking on your link.

Article marketing is simply too good to pass up, especially if you already have the material sitting right on your blog ready to be tweaked and distributed. With the time it takes to distribute your articles to article banks being your only cost, and with all the advantages to be gained, you can use a marketing strategy that suits any entrepreneur, independent of budget.

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